The Law of Rent predates Henry George, but it was George who first pointed out that with the growth of cities particular lands gain value just because of the surrounding community.
As it turns out, things work pretty much the same way in the “Second Life” virtual world as in the physical one:
Land owners often pay people to hang around their parcel. This increases traffic at their business and consequently increases their rank in Second Life’s search engine.
From Recursive Instruments.